Challenge
Client growth outpaced operational bandwidth. The team needed consistent quality at higher throughput.
Spark Digital Agency • Agency
How Spark Digital increased client capacity without adding headcount
Spark Digital standardized multi-brand delivery with shared workflows, approvals, and scheduled publishing.
Implementation
- Set up separate brand workflows and reusable templates
- Adopted shared production boards for approvals and scheduling
- Rolled out Brand DNA rules per client profile
- Used unified analytics for recurring optimization reviews
Results
Baseline to after migration
Measured after 8 weeks of standardized operations
| KPI | Before | After | Delta |
|---|---|---|---|
| Active client accounts handled | 8 | 24 | +200% |
| Plan delivery time | 10 days | 5 days | -50% |
| On-time publishing rate | 61% | 93% | +32 pts |
3x client capacity
Handled more brands with existing team size.
50% faster delivery
Reduced turnaround time for monthly plans.
24/7 production flow
Queue-based operations removed bottlenecks.
"We scaled output without adding headcount and kept quality consistent across accounts."