Challenge
Launches were frequent, but content production lagged. The team needed speed without sacrificing visual consistency.
GlowSkin • DTC eCommerce
How GlowSkin scaled weekly output without agency bottlenecks
GlowSkin moved from ad-hoc content to a repeatable weekly publishing system with AI-assisted planning and scheduling.
Implementation
- Connected channels and uploaded product assets
- Built recurring weekly calendars by campaign theme
- Used Brand DNA to keep creative output aligned
- Scheduled posts in batches and iterated using insights
Results
Baseline to after migration
Measured over first 30 days after migration
| KPI | Before | After | Delta |
|---|---|---|---|
| Weekly posts published | 9 | 27 | +200% |
| Ops time per week | 18h | 5.5h | -69% |
| Planned queue coverage | 5 days | 28 days | +460% |
3x content output
Weekly throughput increased without new hires.
70% time saved
Less manual time spent across drafting and scheduling.
2x posting consistency
Queue stayed full across launch cycles.
"We went from scrambling for content to running a predictable weekly pipeline."