Keep what already works
- Your short-form format library and creative cadence
- Winning scripts/hooks for high-retention videos
- Channel-specific posting learnings
Replace bottlenecks
- Single-format output without planning depth
- Manual transition from creation to publishing
- Limited collaboration for multi-stakeholder teams
Migration steps
Step 1
Map current short-form workflow to weekly cross-channel pipeline.
Step 2
Create structured queue by objective: awareness, consideration, conversion.
Step 3
Add approvals and collaboration rules for consistent quality.
Step 4
Close the loop with recurring analytics and content refresh cycle.
Expected outcomes
2x
posting consistency
4 steps
from brief to optimization
1 system
for team-wide operations
Replace tool sprawl with one execution stack
Migrate once, then run every week with one planning-to-publish workflow.