Keep what already works
- Your training/presenter video library
- Existing messaging frameworks and brand positioning
- Internal review standards for quality control
Replace bottlenecks
- External scheduling stack for social distribution
- Manual campaign-level planning and approval tracking
- Post-performance analysis split across separate tools
Migration steps
Step 1
Map existing assets to social campaign pillars by audience intent.
Step 2
Create recurring weekly batches and cross-channel publishing slots.
Step 3
Set role-based approvals to reduce revision bottlenecks.
Step 4
Run weekly analytics review to improve next content cycle.
Expected outcomes
2x
posting consistency in 30 days
60%
less manual coordination
1 loop
content to performance feedback
Replace tool sprawl with one execution stack
Migrate once, then run every week with one planning-to-publish workflow.